Questions to use when reviewing these decks
Separate food sales from the margin left after ingredients, waste and delivery. Explain purchasing frequency and distribution. A grocery software model should be evaluated differently from a food brand.
To compare the business model with a related sector, read Restaurant Pitch Deck: 7 Best Startup Examples. For another perspective on evidence and adoption, see AgTech Pitch Deck: 5 Best Startup Examples.
A food brand, meal-delivery service and grocery-software business can all serve the same industry while having very different economics. This archive groups direct food examples separately from adjacent businesses and investor presentations.
About this archive: Company summaries describe the historical examples collected here, not current operating status. Decks are hosted by third parties. A deck may show targets or company claims rather than independently verified results. Funding figures are included below only where a dated supporting source is linked; no claim is made that a particular deck secured a round.
What founders can learn
Choose the right operating model
For packaged goods, focus on repeat purchase, retail velocity and margin after distributor and retailer economics. For delivery, examine order density and contribution per order. For software, explain retention and the value delivered to operators.
Account for spoilage and fulfilment
Show how waste, cold-chain requirements, refunds and delivery affect margin. A gross merchandise value chart cannot establish profitability. State whether the numbers represent a mature location, a pilot or the whole business.
Explain distribution quality
A retailer listing is a start; sell-through and repeat orders show whether the channel works. Explain who pays for promotions and how much working capital is required before cash comes back.
Translate funding into operating milestones
Connect the raise to verified demand, production capacity, a distribution test or improved order economics. Historical fundraising context should have a dated source, and should not be treated as a current valuation benchmark.
Browse the deck examples
Agfunder · Apptite · Awesome People · Baby 2 Body · Babylist · Belgian Boys · Biomarker Labs · Blue Apron · Brewpublik · Canndescent · Careem · Chefs for Seniors · Chewse · Copper Cow Coffee · EnvoyNow · Hamama · HelloBello · Love with Food · Odeko · Public Goods · Vori
Apptite
Apptite offers a convenient way to get day to day meals cooked by professional chefs.
View the Apptite archive entry
Belgian Boys
Belgian Boys is a New York-based snack company that sells authentic European desserts like waffles, cookies, crepes, and cakes, as well as non-GMO breakfast items.
View the Belgian Boys archive entry
Verified historical funding context: In March 2022, Belgian Boys was reported to have received a $7 million investment led by Equilibra Ventures. This is historical round context. Source: Food Dive, March 1, 2022.
Blue Apron
Blue Apron is a leading online marketplace for the delivery of quality gourmet ingredients and recipe kits.
View the Blue Apron archive entry
Brewpublik
Brewpublik provides high-quality craft beer to homes and offices.
View the Brewpublik archive entry
Chefs for Seniors
Chefs for Seniors provides senior citizens with grocery shopping and in-house meal preparation.
View the Chefs for Seniors archive entry
Chewse
Chewse is an online marketplace that connects offices with local restaurants.
Copper Cow Coffee
Copper Cow Coffee offers delivery of specialty Vietnamese coffees to offices and homes.
View the Copper Cow Coffee archive entry
EnvoyNow
EnvoyNow is the first on-demand food delivery startup that gives students a way to get quality meals without having to shop for ingredients or cook.
View the EnvoyNow archive entry
Hamama
Hamama is the smart, easy, and affordable way to grow fresh microgreens at home all year round.
Love with Food
Love With Food helps food brands and CPGs to ensure that they are reaching their target customers using a combination of survey data, whitepaper creation, and media outreach.
View the Love with Food archive entry
Odeko
Odeko empowers cafes, bakeries, and coffee shops with mobile ordering and supply chain software to streamline operations and increase efficiency.
Vori
Vori is a business-to-business operating system for the grocery industry that streamlines operations while democratising food supply access.
Adjacent business models
These examples provide comparisons across neighbouring markets. Their inclusion does not classify every company or historical deck as a pure-play business in this sector.
Baby 2 Body
Baby2Body is a program that provides personalized health and fitness solutions for pregnant women and new mothers.
View the Baby 2 Body archive entry
Babylist
Babylist is a baby registry that helps parents get everything they need for their newborns.
View the Babylist archive entry
Biomarker Labs
Biomarker is a mobile app that helps you measure and monitor health, fitness, and diet progress.
View the Biomarker Labs archive entry
Canndescent
Canndescent is one of the leading flower brands in California, providing high quality cannabis products.
View the Canndescent archive entry
Careem
Careem connects Dubai commuters and residents with drivers in order to transport them to their destinations.
HelloBello
HelloBello is a subscription service that provides freshly cooked human-grade food tailored to each dog's nutritional needs.
View the HelloBello archive entry
Public Goods
Public Goods makes healthy, nutritious, and ethically produced products accessible to everyone.
View the Public Goods archive entry
Investor presentations for comparison
Fund presentations address a different audience and economic model. Compare their structure separately from operating-startup decks.
Agfunder
Investor presentation: this example concerns a venture fund, not a startup operating in this sector.
View the Agfunder archive entry
Awesome People
Investor presentation: this example concerns a venture fund, not a startup operating in this sector.
View the Awesome People archive entry
Sources and editorial context
Historical company presentations: original SlideShare links retained alongside each example.
In March 2022, Belgian Boys was reported to have received a $7 million investment led by Equilibra Ventures. This is historical round context. Source: Food Dive, March 1, 2022.
Further reading
Sequoia: Writing a Business Plan — General guidance on structuring a business pitch; not evidence of any company's fundraising.
Continue exploring
60 Best Retail Startups Pitch Deck
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