Hyundai
Connecting 10 Korean startups with the US innovation ecosystem
A focused bootcamp and US demo day helped Hyundai evaluate promising startups and prepare them for overseas engagement.
- Partner
- Hyundai Motor Group
- Market
- South Korea / United States
- Programme
- Three-week bootcamp
participating startups
focused bootcamp
demo-day attendees reported
The challenge
Hyundai’s innovation team needed to prioritize startup engagement, identify relevant technologies, and build alignment with business units before testing overseas opportunities.
2080’s approach
2080 supported a three-week bootcamp for 10 Korean startups, alongside programme management and advice during the scoping and testing of market opportunities.
- Helped focus engagement on startups relevant to business-unit priorities.
- Provided operational support and programme management.
- Supported preparation for pitching and engagement in the United States.
What the programme delivered
The programme culminated in a US demo day with more than 300 attendees, including over 84 executives, according to the supplied programme record. Hyundai received further insight into the participating startups and their potential in the US market.
How to read these results
Event attendance measures reach, not customer acquisition or signed commercial agreements.
Source: 2080 Ventures programme documentation supplied for this case study.
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